A NEW IDENTITY, MOVING FORWARD 

Client: Consultmed

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PROBLEM

Consultmed, a digital health platform, set out to revolutionise the healthcare referral process by replacing traditional paper-based systems with a streamlined digital solution. However, they needed a brand identity that positioned themselves as pioneers in the healthcare industry, a professional pitch deck to present to potential investors and marketing materials specifically tailored to healthcare providers.

 

SOLUTION

Visto Collective collaborated with Consultmed to create a comprehensive rebrand that aligned with their vision of modernizing healthcare referrals. A new visual identity was developed, incorporating a professional and approachable brand language. This was complemented by the design of marketing assets, including a prospectus document, a user-focused website, and custom graphic icons to clearly communicate the platform's key features and advantages. Each element was crafted to engage healthcare professionals and encourage adoption of Consultmed’s innovative system.

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RESULTS

The rebranding positioned Consultmed as a leader in digital healthcare solutions. The new visual identity and cohesive marketing materials enhanced their credibility and market presence, making it easier for them to connect with healthcare providers. The new branding and assets not only improved communication but also supported Consultmed’s goal of creating a more efficient, connected, and modern referral process within the healthcare industry.